A new TV ad campaign for Jose Cuervo tequila has been created around The Rolling Stones – specifically their two-month tour in the summer of 1972.
In his 2010 autobiography titled Life, Keith Richards refers to it as the “Cocaine and Tequila Sunrise” tour, and claims the Stones were introduced to that particular cocktail for the first time just prior to their hitting the road and flying from gig to gig aboard their brand new “Tongue Logo” decorated chartered private jet.
It’s that tour’s scenario upon which Cuervo’s ad agency, McCann, developed the idea for the new commercial.
The 60-second spot, called “Flight 72, is set aboard a fictitious model of the famous Stones ride, with scenes derived from “research” done by McCann.
It shows sanitized versions of some of the images aboard the plane, as described by Richards in his tome, of increasingly large entourages of “roadies, technicians, hangers-on and groupies”
The Stones don’t actually appear in the spot, but their huge #1 hit single, Miss You (which, by the way, wasn’t released until 1978) is used as its soundtrack.
JOSE CUERVO “Flight 72”
[60-Second Commercial]
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Source: AdWeek.com
